Apply to shampooed, towel-dried hair. Apply colour evenly to the hair, working through lenghts and ends. Development time: 5 to 20 minutes. After development, emulsify and rinse. Style as usual. For gentle colouring effects or as a colour refresher between colour treatments, develop for 3 to 10 minutes. A more intensive colour may be achieved with added heat and/or a longer development time. Caution: Hair colour can cause severe allergic reactions so please always complete a patch test before using and follow the product instructions. For more Wella allergy advice, please check out their Allergy Alert Test Summary & Questionnaire.

From Wella Professionals Colour Fresh range, the Colour Fresh Semi-Permanent Hair Colour has now been reformulated to last up to 35% longer as it gives hair a breath-taking shine no matter the shade of blonde, brunette or red. With an array of colours that fit the latest trends, this ammonia-free mixture promises a gentle and easy application with a creamy consistency. Whether it's for correcting uneven tones, refreshing permanent colour or adding a gentle colour effect, this will leave hair looking glossy thanks to its acidic pH formula with a conditioning vitamin complex. This semi-permanent colour develops within 5-20 minutes and lasts for approximately 10 washes depending on the treatment and thickness, length & quality of hair. Key benefits: Semi-permanent colour available in 21 shades Lasts up to 10 washes Versatile shade pallette that fit the latest trends Develops within 5-20 minutes